Helen Mirren urges women to flaunt what they’ve got in a new ad campaign for L’oreal Paris.
The 71-year-old actress was tapped by the beauty brand back in 2014 and she’s since appeared in numerous L’Oreal campaigns, both solo and alongside other famous females.
For her latest outing, Helen looks as youthful as ever while she promotes L’Oreal Paris’ Age Perfect Face, Neck & Decollete lotion, with the campaign encouraging women to ‘reveal a little more’.
In a behind the scenes photoshoot from the advert, the Woman in Gold star can be seen wearing a white silk blouse with a hint of a lace bra visible underneath the top.
Wearing a thin veil of make-up, Helen shows off her natural beauty as she poses in the candid pictures.
“Why should your skincare stop at your face? Tone, tighten, unbutton,” Helen says as she smiles into the camera for the campaign which is shot by famed photographer Peter Lindbergh.
Earlier this year (17) Helen launched the All Worth It program with the beauty brand alongside The Prince’s Trust, enabling up to 10,000 young adults across the U.K. to embark upon confidence training.
“Overcoming self-doubt is a journey and I am truly happy to see L’Oreal Paris partnering with The Prince’s Trust to help many young people who don’t believe in themselves,” she has previously said.
“We have a responsibility towards this generation to lead by example in what we say, how we act, and what we do. I wholeheartedly support this initiative.”