Actress Issa Rae has been unveiled as the new face of CoverGirl cosmetics.
The Insecure star, who also featured in JAY-Z’s Moonlight music video, shared the news with fans on Instagram and admitted the endorsement deal is a dream come true.
I remember being an awkward black girl in high school, reading the pages of my favorite magazines, casually flipping through @COVERGIRL ads, singing their slogan in my head. Never EVER in my life did I imagine I'd be one. I am SO honored and SO excited for what’s to come. Visit @COVERGIRL to learn more #COVERGIRLMADE
“I remember being an awkward black girl in high school, reading the pages of my favorite magazines, casually flipping through @COVERGIRL ads, singing their slogan in my head,” she captioned a photo of herself having her make-up prepped for the big shoot. “Never EVER in my life did I imagine I’d be one. I am SO honored and SO excited for what’s to come.”
A post on Covergirl’s official Instagram page also celebrated Issa’s new role for the beauty brand.
It read: “@issarae YES, you better believe it beautiful, the secret is finally out and we couldn’t be happier! YOU ARE EVERYTHING and we are so honored to welcome you to the #COVERGIRL family! #COVERGIRLMADE”.
The star joins fellow CoverGirl ambassadors Katy Perry, Janelle Monae, Zendaya, and Sofia Vergara, and she couldn’t be more honored to work with such a diverse company.
“My character is ever-evolving, and makeup is a tool to help transform my persona – whether for a role I play in content that I produce, or the different roles I take on in my life,” she explains in a press release.
“Becoming a CoverGirl means a lot because the brand recognizes just how important it is for people to embrace their individuality and express themselves in unique and diverse ways. This has been a major part of my personal journey, and a message that I want to share with others.”