Ivanka Trump launches first fragrance

The business-savy daughter of real estate mogul Donald Trump has teamed up with bosses at Parlux Fragrances Inc. to release her own self-titled perfume this spring (13).

The product will feature a wide variety of scents, including a blend of apple, jasmine, peach blossom, and creamy vanilla.

The Apprentice star tells Women’s Wear Daily, “I think of fragrance as such a strategically important category and wanted to wait to make sure retailers understood what I stood for, and the customer understood what the brand represented because there’s a lot of noise in that category… There’s a lot on the dowdy and mature side and there’s a lot on the kitschy, ultra-trendy, but I think we’re filling a void for that feminine, empowered woman.”

The 31-year-old beauty already has her own jewellery line, apparel collection and range of footwear and handbags.