Jack White: ‘Rock needs fresh punk explosion to halt decline’

Jack White is not impressed with the state of modern rock music.
Rock acts have seen their popularity dwindle over the past decade, with fewer bands enjoying chart success and festivals increasingly booking hip-hop, R&B and pop artists over traditional headliners.
Asked why guitar bands were becoming unpopular with festival bookers, 42-year-old Jack said the genre felt stagnant and needed a new crop of artists to bring wildness back to rock.
“Since rock & roll’s inception, every 10 or 12 years there’s a breath of fresh air and a new injection of some sort of what you could I guess call punk attitude or something like that, a wildness,” he explained in an interview with Los Angeles radio station KROQ. “Things get crazy and then they get crazy for a couple years, then they kind of get subtle, and then you gotta wait for the next wave to come through and get people really excited and screaming about it again.”
This year’s (2018) Coachella marks the first time in the festival’s history that a guitar-based act is not headlining, with bosses opting for Beyonce, The Weeknd and Eminem instead, and even rock veterans like Foo Fighters and Fall Out Boy have embraced a more eclectic sound on their latest records.
Despite Jack’s dim view of the current state of rock ‘n’ roll, the musician, who runs his own label Third Man Records, says he’s seen signs a revival.
“Rock ‘n’ roll needs an injection of some new, young blood to really just knock everybody dead right now. I think it’s brewing. It’s brewing and brewing and it’s about to happen. I think that it’s good,” he mused.
Jack’s new solo album, Boarding House Reach, hits shelves in March.