Jaime King was inspired by girlfriends to create a clothing collection to appeal to “every single woman”.
The 38-year-old star began her career as a model before moving into acting, appearing in everything from movie Sin City to TV show Hart of Dixie.
She recently teamed up with brand For Love & Lemons on a stylish collaboration, and hopes that ladies of all shapes, sizes and backgrounds will find something that suits them.
“I’ve always wanted to create a collection for every race and every size because growing up in the fashion industry, I would see all of my black girlfriends and all of my girlfriends of color always struggling with things, things that people would never get… not to mention bigotry and discrimination,” she told SheKnows.
“I remember when I turned 18, all of a sudden I had a completely different body, and then in my 20s, I was 60 pounds heavier (I had endometriosis that was undiagnosed), and it was like, I wanted to create this collection that was for every single woman. I was adamant about it.”
Endometriosis is a condition which occurs when tissue grows outside of the uterus, with other stars including Lena Dunham and Julianne Hough have also spoken of their struggle with it.
Jaime worked on the line for two years and posted a video on her Instagram at the end of last month (Oct17) to promote it. The clip sees her wearing pink silk lingerie, long gloves and stockings as she gets up from a retro-looking bed with a suitcase in tow.
But with the positive feedback came negativity from bodyshamers, as Jaime sighed, “(The comments are) like ‘You’re anorexic. You need to get help. You need to eat a cheeseburger. This is disgusting. You’re unhealthy. This would never fit a size 6.’ It was like someone just took a dagger.
“I was just like, isn’t it interesting that I spent two years and half of my life dreaming of making a collection for everybody and the first thing people are doing is judging that I’m too thin, that I’m ugly.”