The duo has signed up to take part in Canon U.S.A., Inc.’s first photography-inspired film festival, ProjectImagination10 – and they’ll be mentored by the Apollo 13 director.
Longoria and Foxx’s short films will be inspired by a photograph selected from a collection taken by Canon camera users in the past year.
And Foxx cannot wait to get started: “When I saw what Ron Howard was doing last year with Canon, I knew the project had integrity. Ron is a film icon and after he made a cameo in one of my music videos, it was only appropriate that we team up a second time for something truly outstanding.”
The director appeared in Foxx’s Blame It promo.
Howard launched the Canon venture last year (11) by inviting photographers of all levels to submit their most imaginative photographs. He selected eight from almost 100,000 and teamed up with his actress daughter Bryce Dallas Howard to create the award-winning short film When You Find Me.