Jenna Dewan has designed a clothing collection for dance brand Danskin.
The actress and dancer has acted as the face of the American dancewear manufacturer since 2016, showing off her athleticism in a number of campaigns.
Now, Jenna is putting her flair for fashion and knowledge of activewear to the test for the company, creating the 16-piece Jenna Dewan x Danskin line.
“I designed this line for active women who want to look comfortable and chic when they work out and go to dance class, but also transition to night with boots and a jacket and make it an outfit that can go to dinner,” she told WWD. “I wanted to do a line that was comfortable and chic and also wearable. And something that feels good on the body. You feel comfortable and sexy in it, but also can be for multiple uses.”
Jenna’s collection includes a number of key pieces for dancers, such as leotards and leggings, as well as gym-friendly items like crop tops and sweatshirts.
For the range, which marks the first time Danskin bosses have collaborated with a celebrity, she chose a mostly neutral colour palette featuring pops of maroon, rose gold and orange.
“It was such a fun process, picking the fabrics, the designs, the textures, the way it fits on the body. I love doing it,” the 37-year-old shared of her hands-on approach to creating the line. “It was a real collaboration. We started with an idea. I explained my inspiration, what I was hoping to see in the line. Danskin was very supportive, and immediately liked the vision I had for it.”
The World of Dance host went on to share that she has had a long association with Danskin, and her first leotard ever was made by the brand. However, her leotard design for the collection is a “little different” and has a low back and interesting cutout detail.
“All the leotards are ready to dance in, they’re very appropriate for a dance class. It just has a little bit of an edge and a little sexy flair to it that will make it fresh and interesting,” she smiled.
The Jenna Dewan x Danskin line will be sold in stores and online from October.