Jennifer Lopez has developed a new fragrance line as part of a new deal with Designer Parfums.
The singer launched her first scent, Glow by JLo, back in 2002 and it quickly became the top selling perfume in the U.S.
Over a decade later Jennifer’s scent empire is still going strong, with 23 more fragrances released under her name, thanks to the help of bosses at leading beauty company Coty Inc, who recently signed a partnership agreement with Designer Parfums executives to take over the singer’s business.
The new deal will help J.Lo strengthen the franchise in the U.S., Europe, Asia and the Middle East, as well as introducing it to fresh markets.
“Developing my fragrance line has been a uniquely rewarding creative experience,” Jennifer said in a statement. “I am excited to work with Designer Parfums to continue the expansion of my Jennifer Lopez Fragrance House.”
The singer’s fragrance line isn’t the only fashionable string to her bow; she also has a success shoe collaboration with Giuseppe Zanotti on the market, which launched in January (17).
