Katy Perry is considering cutting down her social media use as she fears chasing online approval is not good for her or society.
Last year (17), the Teenage Dream singer became the first person to reach 100 million Twitter followers and she’s still a regular poster on the site, but the 33-year-old is worried that the current obsession with social media is harmful.
“A lot of us are living for that picture, and then the currency is the like,” Katy told Refinery29. “It’s hard because I’d rather not care about that and just live my life. We buy clothing and products or pose a certain way or go to an event to get a picture – it’s not good for us as a society.”
The popstar has changed her tune since last year, when she launched her latest album Witness by allowing fans to watch her every move for 24 hours live on the internet.
Describing how she’s looking to take a more balanced approach to her online life, Katy added: “I think it’s actually the decline of civilization if we’re going extreme about it. We have to find a balance, and I’m trying to find my own personal balance with it because I’m just as much a victim as everybody else.”
Despite her candid promotional campaign, Witness fell short of demanding commercial expectations, selling 840,000 copies worldwide – under half the number of units shifted by Katy’s rival Taylor Swift’s Reputation.
In an interview with Variety, Steve Barnett, the boss of her label Capitol Records, blamed the album’s underwhelming sales on a lack of engagement with fans in the four years since the release of her previous album, Prism.
“I love her (Katy) and have forged a great relationship with her,” he told the magazine. “I talk about how engagement is so important and I don’t believe you can have big cycles between projects. I think that’s changed. And so you sit down and have tough conversations with her and management.”