Khloe Kardashian only wanted “women who reflected reality” to model for her Good American fashion line.
The Keeping Up With the Kardashians star put out a worldwide open casting call for the brand last October (18) and, opening up about the experience on her Instagram Stories on Tuesday (09Apr19), she reflected on the success of the brand’s enduring mission.
“Our callbacks were absolutely amazing, our goal was to find women who reflected REALITY and that is just what we did,” the 34-year-old wrote alongside clips of behind the scenes footage from the auditions. “I loved meeting so many of you beautiful ladies and hearing your amazing stories.”
The star, who has been candid with fans about her struggles with body image and confidence in the past, went on to admit that she felt “proud” of what she and the brand have achieved, and suggested that her siblings Kim and Kourtney Kardashian helped her decide on the final line-up.
In the original casting call, the fashion mogul affirmed her mission to “show a diverse representation of all women,” and held auditions across the U.S., Europe and Australia for the coveted spots.
Posting on the Good American Instagram page, the brand also reflected on the campaign, and claimed that they had “broken barriers” with the process.
“Continuing our mission to break barriers and push for inclusivity in the fashion industry, our goal was to find women who reflected reality,” they wrote. “It’s never been just about appearance – we wanted to hear real stories, real struggles and how powerful women persevered.”