Kim Kardashian suing Missguided to stop them using name and image

Kim Kardashian has filed a lawsuit against Missguided executives to stop them using her name and likeness to sell knock-offs of her outfits.
The reality TV star and beauty mogul shared a picture of her wearing a sexy gold cut-out dress, which had been designed by her husband Kanye West, on Instagram earlier in February (19), and less than three hours later, a cheaper version of the outfit was listed on the Missguided website, leading fashion watchdog Diet Prada to question if she was secretly working with the U.K.-based fast fashion brand.
However, Kim has now proved they aren’t collaborating by taking legal steps to distance herself from the company and make sure they never use her name, image and likeness again.
In the lawsuit filing, her lawyer Michael Kump states that Kim has taken issue with the fashion executives posting photos of her on Instagram and tagging her in its posts, as she believes they are tricking consumers into thinking she has given her permission and is working with them.
Kump provided a side-by-side comparison of Kim’s and Missguided’s Instagram posts featuring the similar gold dress, with her name tagged in their caption.
“Missguided purposefully inserted Kardashian’s Instagram username (@kimkardashian) into its post to capitalize on her celebrity status and social media following in promoting the sale of its upcoming product,” he wrote, according to The Hollywood Reporter.
“Missguided’s U.S. website has included entire pages that are devoted solely to the sale of clothing inspired by Kardashian, and on which Kardashian’s name and likeness are prominently used without her permission to promote the products.”
Kardashian is suing them for violation of her right of publicity and trademark infringement, among other claims. She is seeking at least $10 million (£7.6 million) in damages and an injunction barring Missguided from using her name, image and likeness.
The legal news comes shortly after the 38-year-old blasted bosses at fast fashion brand Fashion Nova for creating a cheap version of the revealing Thierry Mugler cut-out gown she wore to an awards show days before.
In a lengthy statement, she declared: “I’m not leaking my looks to anyone, and I don’t support what these companies are doing.”