Garnier brand ambassador Mandy Moore has teamed up with Unicef on a new campaign raising funds for children in need.
Beauty brand Garnier has launched a new Whole Blends limited edition Christmas gift set as part of the fundraising drive, with $1 from every purchase supporting five children living in emergency situations for a day.
This Is Us star Mandy is fronting the campaign, and said in a statement: “I’m very proud to be working with Whole Blends to support UNICEF’s outstanding life-saving work caring for children and families in need.”
The children being helped have all been affected by emergencies, natural disasters and conflicts worldwide. More than 500 million children are currently living in countries affected by emergencies.
Garnier will be donating the money from every Whole Blends Holiday Kit, made up of shampoo, conditioner and hair masks, sold at U.S. supermarket Walmart between 1 October and 31 December (18) to UNICEF USA with a minimum guaranteed donation of $300,000.
Talking to Forbes about the initiative, 34-year-old Mandy explained why the cause was so important to her.
“I’ve been very well aware of the incredible work that UNICEF does around the world and actually have seen it firsthand,” the actress shared. “During my initial meeting with Garnier, their work with UNICEF was something that really stood out to me and something that I knew I wanted to get more involved with through the partnership.
“I’m really proud to be a part of Garnier’s specific commitment to supporting their work, including this initiative to create safe spaces where children can play and learn when they need it most, because obviously children are the most vulnerable part of the population when it comes to these areas of conflict, natural disaster and war,” she added.
The money raised will help provide kits such as UNICEF’s School-in-a-Box Kit which helps give children access to education and the UNICEF Hygiene Kit which is filled with essential items to help households safeguard family health in the aftermath of natural disasters.