Matt Bomer has been tapped for 7 For All Mankind‘s latest campaign.
The 40-year-old actor is one of 10 new faces recruited by the denim brand to front its spring 2018 ads, and in one promotional shot, he’s seen reclining back in a chair wearing a blue and white checked shirt with a pair of the label’s famous jeans.
Another image shows the Magic Mike star rocking double denim in a blue button-up shirt, while his photograph is accompanied by the words “Don’t be afraid to go down the rabbit hole,” which he has handwritten himself.
Models Luka Sabbat and Emma Louise Connolly and child model Farouk James are also featured in the #WeAreMankind campaign, alongside poets Cleo Wade and Orion Carloto, tattoo artist JonBoy, musician Madison Paige, artist and activist Gabrielle Richardson and jewelry designer Sarah Jane Adams.
Jenna Habayeb, Chief Marketing Officer of 7 For All Mankind, explained that the brand’s breadth of talent in its latest project is designed to inspire every one of their customers.
“Our range of denim creates a blank canvas for our fans to express themselves. We want to inspire them to be their own unique, beautiful, and artistic selves,” she said. “Our Spring 2018 campaign is a celebration of mankind and everything that comes with it – flaws and triumphs, strengths and struggles. This is a big step forward for us and stands as our commitment to self-expression.”
White Collar actor Matt was previously selected to front Todd Snyder’s fall 2017 campaign.
“When I first met (Todd) I geeked out a little bit,” the star shared with WWD. “Now whenever I am in New York, I always go into his store which is like my ideal closet – I love it all, including the collaborations.”