Michael B. Jordan’s debut campaign for Coach has finally been unveiled.
In September (18), executives at the label announced that the Black Panther actor had been selected as the first-ever global brand ambassador for the company’s menswear collection, and would also star in advertisements for footwear, accessories, and fragrance.
On Wednesday (02Jan19), the first images from the spring 2019 line dropped, with the main photo showing Michael sitting on top of a vintage car at a “faded carnival” while posing in leather trousers and a black leather jacket.
Another snap shows the 31-year-old sporting a blue leather jacket with colour coordinated trousers and boots, while a third photo depicts him leaning on a vehicle in a colourblock shearling jacket and loose-fit black trousers.
“I’m proud to be the face of Coach men’s,” he said in a statement. “I’ve been a fan of Coach for a long time and truly respect their inclusive and optimistic values.”
Meanwhile, Coach creative director Stuart Vevers praised Michael’s professionalism and deemed him to be a natural fit for the New York-based brand.
“I’ve really enjoyed getting to know Michael over the last few years,” the designer shared. “He has been a true supporter of Coach, so it felt like a really natural step to collaborate more closely and create a partnership we can take to the next level.”
The campaign also features the new season’s hero bags, including the Signature Rivington Backpack, the Rivington Belt Bag, and the Metropolitan Carryall.
In addition, Coach bosses have also shared the first image from Michael’s new perfume campaign, with the snap showing him sitting in a vintage car while wearing jeans and a black T-shirt and clutching a brown leather jacket.
For the shoot, Michael was shot by photographer Craig McDean, while Jane How oversaw styling, Carola Gonzalez did make-up and Jove Edmond was the hairstylist.
