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More DVD buyers prefer full-screen over letterbox

Buyers of DVD movies are increasingly opting for full-screen (“pan and scan”) versions of movies over widescreen (“letterbox” format), according to the online edition of Video Business magazine www.videobusiness.com. Citing studio research, Corie Tappin, MGM’s senior VP of marketing, told the publication: “It has been very skewed to widescreen. In the beginning it was 80/20, but now it’s 55/45.” Video Business also reported that sales of the full-screen version of Disney’s Remember the Titans and 102 Dalmatians surpassed widescreen sales.

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