Nick Jonas is moving into the fragrance market.
Singer and actor Nick has been working with American designer John Varvatos since January, first as the face of the label and then on a fashion collection.
The partnership has now gone up a level with the release of cologne JVxNJ.
Described as “dynamic and irresistible, capturing the upbeat energy of the city as dusk settles and nightlife comes alive”, the scent features top notes of mandarin and kaffir lime leaves, heart notes of sage, rosemary and lavender, and sandalwood at its base.
“Proud to present the latest piece from my collaboration with @johnvarvatos… #JVxNJ the fragrance for men is out now!” Nick shared on Instagram.
Talking to People magazine about perfume on a woman, the 25-year-old, who is dating actress Priyanka Chopra, thinks it has the ability to bolster confidence.
And expanding on his foray into fragrance, Nick revealed his thought process going into the project.
“We are keeping it really authentic – something in my life I can wear at an event suited up or also feel confident and sexy in it if I am just in jeans and a T-shirt,” he shared. “That balance kind of the everyday man approach while still having a lot of character is a really special thing.”
The Jealous singer also admitted he’s not yet ready to gift his brothers, Kevin, Joe and Frankie, a bottle of JVxNJ just yet.
“I haven’t given it to them to try because I don’t want them to start wearing it!” he laughed. “It is that funny thing when someone in your inner circle starts wearing the same cologne as you, so I am trying to keep it from them for a little while longer so I feel special. And then eventually I will give them one.”