Nielsens: NCAA Coverage Scores Victory

CBS shot and scored in last week’s primetime ratings, as its coverage of the NCAA men’s basketball tournament brought in 10 percent more viewers than last year in the prized 18-49 age bracket, with approximately 9.11 million viewers on Thursday night alone.

CBS’ basketball coverage also scored a victory on Saturday night, slightly edging out FOX in total viewers with an estimated 10 million households watching.

How did the XFL fare against the NCAA tourney?

NBC’s flailing coverage of the wanna-be football league hit a new all-time low, earning a dismal 2.0 rating Saturday night. XFL viewership was 23 percent below its embarrassing season average — which means about three people tuned in.

In the battle between the sporting events, score one for the NCAA.

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