After successfully attracting hordes of young female fans to their various
branded products, the 19-year-old sisters have decided it’s time the opposite
sex enjoyed their merchandise.
Ashley says, “My sister and I started the whole ‘tween empire. I definitely
see the potential for boys to do that sort of thing.”
The Olsens’ Dualstar Entertainment Group has signed 13-year-old twins Cole and Dylan Sprouse as the combined face for a new line of DVDs, CDs, sporting
goods and clothing–as well as video games and mobile phone downloads.
The line is set to launch next year.
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