Pamela Anderson has called on Prada designer Miuccia Prada to stop using fur in the brand’s products.
The 51-year-old, who describes herself as a “naughty vegan” because she eats croissants in her adopted home country of France, has been a dedicated animal rights activist since childhood.
She often works with officials at nonprofit group People for the Ethical Treatment of Animals (PETA) to fight for the cause, and has once again teamed up with them in a bid to stop Prada’s fur output.
“I have long admired your creativity – and Prada’s timeless nylon bag – but I was disappointed to learn from my friends at PETA that instead of going fur-free, Prada has chosen merely to reduce the amount of animal pelts that it sells,” Pamela wrote. “A ‘ gradual’ reduction is no consolation to animals who are languishing inside tiny cages on fur farms and being anally electrocuted and skinned alive for their fur right now. Please, I urge you to drop fur immediately.
“‘Humane fur’ is like ‘merciful murder’: It doesn’t exist. Even in countries that participate in the fur industry’s Origin Assured programme – which claims that animals are treated ‘humanely’ before they’re slaughtered – investigations by PETA and other animal-protection groups have repeatedly shown that cruelty is rampant.”
Prada has recently reaffirmed to PETA its commitment “to a gradual and concrete reduction in the marketing of these products which, to date, represent less than 0.1 per cent of the entire production.”
However, Pamela wants them to put an end to the practice entirely.
Other brands which have gone fur-free recently include Burberry, Gucci, Versace, Michael Kors and Ralph Lauren.
It was also announced earlier this week that the Los Angeles City Council has agreed to ban the sale of fur in the American city.
Pamela also suggested that Prada officials meet with Dan Mathews, senior vice president of PETA.
“(He) can help guide you and your team – in italiano fluente – toward a fur-free future. At the very least, please reveal the names of your fur suppliers so that the public can see what practices Prada is supporting by continuing to sell fur,” she noted.