Pharrell Williams is pleased with the way his Chanel collection conveys a “unisex spirit”.
Back in November (18), the music star confirmed he was partnering with the French luxury fashion house on a range, and would be working in collaboration with creative director Karl Lagerfeld, who passed away at the age of 85 in February, and other designers at the company.
Now, Pharrell has given fans a glimpse at the capsule line, named Chanel Pharrell, in a behind-the-scenes video, with part of the footage showing him explain how he wanted his creations to push boundaries and build bridges between different codes and universes.
“My energy is allowed to express not only in the clothes and the design and the colour (but also in the) unisex spirit,” he said. “That was my wish list.”
The line is comprised of embellished neon T-shirts and hoodies, bright tracksuits, a robe and a range of denim. Accessories include bucket hats, white sneakers with Pharrell’s favourite scribble motifs, leather loafers, as well as heavy chains and bracelets, with a number of items featuring brand founder Coco Chanel’s iconic double-C logo or her Coco and No.5 emblems.
“Five has always been Coco’s number. You know, the famous number five. Five is the number for men. It’s also the date of my birthday,” explained Pharrell, who will celebrate his 46th birthday on 5 April (19).
Chanel Pharrell will first be available to buy at the new Chanel flagship in Seoul on 29 March and will be stocked in select boutiques worldwide from 4 April. And while Pharrell has found the entire Chanel experience to be “surreal,” he also recalled a story in which a friend had predicted that he would work with the label.
“A buddy of mine said to me, ‘One day you’re going to end up working with them, you’re going to end up doing some things and make some stuff with them.’ I was like, ‘Whatever, no I’m not.’ And he made a bet, he said, ‘If you end up working with them you got to buy me one of those watches,” the Happy hitmaker remembered, adding: “I lost the bet. It was a bet that I’ve been happy to lose.”