Khloe Kardashian is expanding her Good American clothing label to include a maternity range.
While two of her sisters have added to their fortune with beauty ranges, Khloe has her own fashion brand, and is expanding it to reflect what’s going on in her personal life.
The 33-year-old reality star, who is heavily pregnant with her first child with basketball player Tristan Thompson, has announced on Instagram that GOOD American will be stocking maternity wear from Thursday (15Mar18).
“@goodamerican #GoodMama Launches Thursday 3.15.2018,” Khloe captioned an image of herself wearing maternity leggings.
In the photo, Khloe stands side on so her growing bump can be seen in full. Wearing only a bra with the Good Mama trousers, she can be seen cradling her stomach as she looks into the distance.
Khloe founded GOOD American with Emma Grede in October 2016, with the body inclusive line offering jeans from U.S. size 0 to 24.
The Keeping Up with the Kardashians star was inspired to design denim after struggling to find jeans that fit prior to her huge weight loss after splitting from ex-husband Lamar Odom in late 2013.
“I was what I would say is average size at the time,” she previously said. “I was very proud of who I was, and I felt, like, so shamed at the time, to go into boutiques or to go denim shopping. It was something that was super hard for me.
“I remember the chubby girl in me, and I’m fighting for my chubby self. It wasn’t about having a new denim line… It was about doing something that empowers other women, and something that is really going to break down barriers.”