Proceeds from new film The Promise will be donated to organizations benefiting humanitarian causes, including the Elton John AIDS Foundation.
Sir Elton John and his husband David Furnish will host a viewing during his Academy Awards afterparty on Sunday (26Feb17), when guests will be able to pledge to the EJAF. John and Furnish will also hold live auctions and producer Eric Esrailian will match the money raised.
“Through our friendship… with producer Dr. Eric Esrailian… David and I became more personally aware of the Armenian Genocide and its timely relevance to social issues today,” Elton says. “The film’s theme #KeepThePromise can be interpreted as keeping the promise to remember and learn from the atrocities of the past, as well as keeping the promise to end AIDS.
“At EJAF, we are committed to #KeepThePromise and raise awareness about this powerful film that uses classic storytelling to inspire people to take action today. We are honoured to share the important timing of our Oscar-night event to introduce people to The Promise.”
“Such giving has never happened with a film of this scale. We wanted the world to know about it, and we are incredibly grateful,” Furnish adds.
The movie’s release will coincide with the commemoration of the Armenian genocide in April (17).