Rihanna: ‘Fashion is a bigger and more serious playground’


Rihanna has enjoyed the opportunity to “play in a bigger sandbox” as she worked on her first Fenty fashion line.

The 31-year-old launched the project late last month (May19), and became first woman to create a brand for LVMH Moet Hennessy Louis Vuitton, as well the first woman of colour to launch her own major Parisian fashion house. And speaking to reporters from WWD at New York boutique store The Webster, where she debuted the limited edition line in the U.S. on Wednesday (19Jun), the star insisted she’s hands on with her new venture.

“It’s incredible. I have a brand new playground. You get to play in a bigger sandbox and a more serious sandbox,” Rihanna gushed. “It’s still fun, I still get to express myself creatively, but it’s at a whole new level. You respect it in a different way almost. It’s just this incredible opportunity to make a mark while making history at the same time.”

She continued: “I started small and I started collaborating and I wanted to not only get my feet wet and learn, but also have the credibility as a fashion designer before I stepped up with something on my own.”

The Diamonds hitmaker went on to reveal she’ll be dropping further Fenty collections at unspecified times during the year, and doesn’t want fans to get bored waiting for new pieces to be released.
“I get bored easily,” the singer confessed. “I’m the muse of my collection. They want to get excited, they don’t want to know when things are coming out. They don’t want to wait for it to come. They see it, they love it, they want it. You don’t want to tease people.”

Meanwhile the singer is set to appear on Late Night With Seth Meyers on Thursday night.
A photo posted to social media shows the unlikely drinking buddies giggling and enjoying a glass of beer.

“They are druuuunk,” Mike Shoemaker, the talk show’s producer, wrote on Twitter.