Actor Ryan Reynolds has become a new owner of Aviation American Gin.
The Deadpool star was blown away by the smooth taste of the premium drink the first time he tasted it and made it clear to company bosses he wanted to find a way to help boost their market share.
“About a year ago, I tried Aviation for the first time,” he told Forbes.com. “Since that day, I’ve spent my time finding some way to infiltrate the company. I did this for one simple reason: It’s the best damn gin on the planet.”
It’s not clear how much Reynolds invested in the company, but his representative claims he is a “significant owner” of the Davos Brands craft liquor.
Reynolds‘ funds have earned him a seat on the board, while he is also taking on the role of creative director for the brand “as part of his mission to introduce the world to the great taste of Aviation“, according to a company statement.
“We couldn’t be happier that Ryan discovered Aviation,” shared Andrew T. Chrisomalis, CEO of Davos Brands. “He wholeheartedly embodies the authentic, original spirit of Aviation Gin.
“Ryan has worked tirelessly to create some of the world’s most iconic media properties and will bring that drive and creativity to sharing Aviation with the world.”
The actor also shared the news of his new venture with fans on Instagram, posting a photo of himself holding a bottle of Aviation American Gin in a new ad for the liquor firm.
“I own nothing in this photo. Except that gin company,” the father-of-two quipped in the caption.
Reynolds is the latest celebrity to enter the alcohol industry, following in the steps of stars like Sean ‘Diddy’ Combs, Drake, Channing Tatum, and George Clooney, who sold his Casamigos tequila brand to beverage bosses at Diageo for $1 billion last year (17).