A television show about the founders of Juicy Couture is in the works.
According to Deadline, executives at E! Entertainment Television have commissioned a pilot focusing on the founders of the casualwear label, Pamela Skaist-Levy and Gela Nash-Taylor.
Inspired by Pamela and Gela’s 2014 memoir The Glitter Plan, Juicy Stories is about “how two women in their 20s created the iconic Juicy tracksuit and turned their $200 investment into a billion-dollar business – and a life-long friendship”.
Stars like Britney Spears, Paris Hilton, and Jennifer Lopez helped make Juicy’s famous velour tracksuit become a fashion must-have in the late ’90s/ early ’00s.
In 2016, the tracksuit enjoyed a revival after being given the Vetements treatment when it previewed at Couture Fashion Week.
Pamela and Gela will narrate the new show, which is set in ’90s Los Angeles and tells the tale of “two women who made clothes, made mistakes, made babies – and made one of the most iconic brands of the 1990s, Juicy Couture“.
The show is being produced by Michael Patrick King Productions in association with Warner Horizon Scripted Television and Universal Cable Productions.
Sex and the City producers Michael Patrick King and Amy B. Harris will act as executive producers, while Pamela and Gela will serve as producers.
In an interview with Teen Vogue in 2014, the design duo explained how they had a genuine passion for fashion.
“We were born to make clothes! We could have retired and ridden off into the sunset, but this is what we love,” Gela said, while Pamela added, “We are two freaks obsessed with making clothes.”