Taylor Swift’s boyfriend Joe Alwyn is Prada’s latest campaign star.
The 26-year-old London-based actor has quietly been making a name for himself in Hollywood since starring in 2016 movie Billy Lynn’s Long Halftime Walk, though his star status exploded after he began dating Taylor earlier this year (17).
Now, Prada creatives have noticed Joe’s striking looks and cast him as the face of its spring 18 campaign, Ascension.
The stills were shot by Willy Vanderperre on the roof of Prada’s Osservatorio, the exhibition space owned by the Italian fashion house dedicated to contemporary photography and visual arts, in Milan’s Galleria Vittorio Emanuele II shopping center.
In one image, Joe is seen wearing a black boiler suit over a buttoned-up shirt, which has been teamed with an oversized bum bag.
Taylor is known to date men that have starred in high-profile fashion campaigns; her ex Calvin Harris made a splash as Armani’s shirtless poster boy.
And former flame Tom Hiddleston is a Gucci star, though the style moment he is most famous for is donning a vest emblazoned with the words “I heart T.S.” during the Shake It Off hitmaker’s annual Fourth of July party in 2016.
Joe can next be seen in Yorgos Lanthimos’ The Favourite, opposite Emma Stone, Rachel Weisz, and Nicholas Hoult.
He also has a starring role in Boy Erased, with Nicole Kidman, and the upcoming Mary Queen of Scots, which features Margot Robbie and Saoirse Ronan.