“I chose the U.K. to find new faces and prove I wasn’t crazy and have more people on my team. I also wanted to have bigger shows. There’s things I need that I can’t bankroll myself. I like to be involved in everything. I screamed fully fledged down the phone the day before the Bounce video came out, ‘It’s not right!’ And they changed it for me.” Rising rapper Iggy Azalea fought to upgrade from a small independent label to U.K.-based Mercury Records so she could have a bigger entourage and better concerts.