“Tony is one of those guys who inspires everyone… He is one of the best rock and roll guitarists out there. As a fellow player I can really appreciate all the nuances of his technique… This is the man who invented heavy metal in Birmingham and created Sabbath, a brand nobody can touch… Tony is a great guy and we’ve met on a number of occasions. There’s just no stopping him. He comes down with lymphoma and what does he do? Reform Sabbath and do a world tour. He really is the pride of Birmingham and he deserves a f**king medal.” SLASH endorses pal Tony Iommi for the 2015 Pride of Birmingham honour.