A survey conducted for NBC indicates that 37 percent of all viewers
believe it is appropriate for commercials to air during crisis news
coverage and that 46 percent of those between the ages of 18 and 34
believe so, the Wall Street Journal reported today.
Word of the survey results comes a day after commercials were suspended
for about four hours following the crash of an airliner in Queens, NY
Monday. Network officials indicated, however, that, because of the shaky
ad market, it will not be hard to switch the spots to unsold periods.
MSNBC president Erik Sorenson told the Journal, “The ad market is
so difficult, we have a place to put them.”