Will Smith recently went undercover as a sales assistant to help launch his eco-friendly bottled water range at U.K. retailer Boots in Nottinghamshire, England.
The Independence Day actor surprised customers by donning the uniform reserved for retail assistants, complete with his very own Boots name badge, to educate them on the product while giving away signed JUST Water bottles.
Will also posed with the shop’s staff as part of the stunt to promote the bottled water, which he has partnered with his son Jaden to launch. It will now be available in 800 Boots stores across Britain.
The famous father and son were moved to do something to help the environment after the 20-year-old Icon rapper was disturbed by the pollution he encountered while surfing in the ocean near their California home.
“While Jaden was surfing as a young kid, some plastic water bottles floated by him and he soon realised that they were dirtying our oceans and killing the environment,” Will explained. “He was immediately motivated to do something to save our planet; our future – and with that wish, JUST Water was born.”