Fantasy and reality are combined in this Dutch allegory about the dangers of materialism based upon a play by Gustav Ernst. It is set in a grim and gray one industry town. The industry is a huge wire factory. The company goes bankrupt and the working class residents go into an economic tailspin until the Americans buy and reopen the place. Simultaneously, Gina, a young entrepreneur looking to be free of her lover Harry, joins up with a local computer expert who gives her lessons. The town happenings are quietly observed by a young girl. While the town folk are busy making money or having sex, a strange phenomenon occurs: the town is slowly overtaken by red roses and other plants. The film ends on a grim note with an insane Harry running about clutching a chainsaw and driving a forklift while the wire factory across town explodes.