Roufa (Abdel Kechiche) is an attractive young man, and that works out well for him because he is a practitioner of "bezness:" he's a sex-for-hire boy for the tourists who come to Tunisia. His girlfriend deeply resents his having sex with other women but doesn't seem much bothered that a rich German man he's been having sex with is hoping to sponsor him in Europe. She also has a hard time with his tendency to behave like any other Arab male around a woman, telling her how to take care of her business. As it turns out, she's got better sense than any of the men around her.
~ Clarke Fountain, All Movie Guide