The zippy world of auto-racing provided the basis of this off-beat actioner that centers on an auto magnate who is relentlessly driven to break every speed record with his cars. Unfortunately, his drivers keep dying on the track. This doesn't stop the obsessed manufacturer from continuing his quest. One day the tycoon and his daughter are at the race track scouting new drivers when he spots a talented young hayseed who wins the race. Impressed, he signs the naive lad on. The magnate's daughter meets the driver and soon falls in love with him. Even though the rube is well aware that his predecessors have died, he vows that he will succeed. He does, but not before learning the real reason behind the mysterious string of deaths.