Though this film is billed as a comedy, it does contain some violent moments as it follows a young man's journey across the U.S. in search of himself. Our hero is vegetarian Charles Thundertrunk whose father owns the fabulously successful fast-food chain Burger World. At his father's request Charlie reluctantly goes on a tour to promote the restaurants. His journey turns inward after he witnesses a violent shootout at a Burger World outlet. Upon his new journey he re-encounters his childhood hero, Glosser. Glosser is a spaced New Ager who believes everything happens for the best. He bases his philosophy upon a near-death experience. Glosser's journal was stolen by an evil arsonist. Charlie and Glosser decide to search for it together which leads them to the films fiery climax.