Eddie, Dov, Yvan, Patrick and Serge are all friends and associates working in Paris' Le Sentier garment district. When their small shops become threatened by internet entrepreneurs and department store discounters, the clothing compatriots must fend off bankruptcy and keep their businesses afloat. To this end, Eddie and Yvan attempt to bargain with the enemy- chain store manager Vierhouten. But when Vierhouten proves treacherous, the end seems near.