Singing stars from two very different generations appear in Live A Little, Love A Little. Elvis Presley plays Greg, a photographer who divides his time working for a skin magazine and a conservative newspaper. Rudy Valle plays Penlow, the veteran newspaper publisher. Lansdown (Don Porter) is the publisher of a girly magazine as Greg tries to work for both without the other finding out. Greg falls in love with a fashion model (Michele Carey) in this situation comedy that even die-hard Elvis fans have a hard time swallowing. By this time, Elvis planned to fulfil his remaining movie obligations and return to the stage, as his 1960s film career had failed to take on the dramatic seriousness he desperately sought.
~ Dan Pavlides, All Movie Guide