Actor Tim Reid (WKRP in Cincinnati) made his directorial debut with this filmed adaptation of Clifton L. Taulbert's autobiography. Set in an African-American community in the segregated South, Once Upon a Time...When We Were Colored follows a young Taulbert through three decades, beginning with his birth in a cotton field in 1946. As he grows up, Taulbert is faced with the harsh realities of being black in the mid-20th century: first from the lessons of his great-grandfather (Al Freeman Jr.), later in his trips to the local segregated library, and finally in 1962, when a 16-year-old Taulbert watches as his community deals with a racist white business owner trying to run a local black ice man out of town. Once Upon a Time...When We Were Colored was the recipient of the Audience Choice Award at the 1995 St. Louis International Film Festival.