Is the time approaching when a persona in its entirety could be a mere fabrication of modern culture and technology? Or did Hollywood enter that time long ago? Either way Viktor Taransky (Al Pacino) finds himself growing more and more aware of the media-obsessed culture in which he tries to earn his living. Taransky is a film director struggling to survive in an industry that doesn't require or want his artistic vision. When first he meets a stranger whose vision is considered somewhat questionable, he doesn't realize the potential of the idea to digitally incorporate a character into his otherwise unsalvageable film. However, in time, not only the director and the entire studio, but American pop culture at large will grow to embrace Simone. As Taransky earns popularity and acclaim via the success of the digitally constructed actress he "discovered," he struggles to define his own identity as an artist and a person, and finds that lying to cover up Simone's non-existence is altering his life entirely. His ex-wife and former employer Elaine (Catherine Keener) notices the difference in his personality, upsetting their daughter Lainey (Evan Rachel Wood) and her hopes of their reconciliation. Meanwhile, stray paparazzi turned private investigators threaten to make public incriminating evidence, which could destroy the limelight Taransky enjoys while "hiding" Simone. Amazingly, what Simone doesn't say or do creates all the more buzz, and causes Taransky to face the reality of his industry. Written and directed by Andrew Niccol (Gattaca), Simone takes a satirical approach to an otherwise fantastical comedy.