In this drama, a Neapolitan lad travels to Milan to attend his father's funeral. His father was a gigolo, and the young man decides to continue the family profession and begins looking for rich women to prey upon. He is successful, but then he finds himself caught in a bidding war between a wealthy steel heiress and an rich old homosexual. Though the homosexual wins, the gigolo decides to make it with the heiress. Time passes and he ends up falling for a beautiful woman. Unfortunately, he discovers that she is his half sister. He then remembers a bit of advice from one of his father's friends who said "It's better for a young man to attach himself to a rich homosexual." The young gigolo heeds that advice.