Scottish hairdresser Crawford Mackenzie, Glasgow's finest, has come to compete in a land where fashion is queen and the perfect do will make you king. The World Freestyle Hairdressing Championship is soon to take place in Los Angeles and Crawford has received what he thinks is an invitation to compete for the prestigious Platinum Scissors Award. So, jubilantly and proudly he heads west, scissors and comb in hand and a British documentary crew in tow. After arriving in sunny Southern California, the plucky Scot finds that he was invited by W.I.H.F. (World International Hairdressing Federation) merely as guest to observe the competition. W.I.H.F., trying to make up for the misunderstanding, offers Crawford a front-row seat, but the hairdresser will not be assuaged; in finest Scottish tradition, it's either place in the competition or go down cutting, moussing and blowing dry.