A cynical New York salesman (Michael Keaton) finds his scornful ways unexpectedly softened upon falling for the fiancée of his new business partner (Brendan Fraser), a Midwest transplant attempting to find his footing in the city, in screenwriter-turned-director Michael Caleo's feature directorial debut. The Bindview Company is a firm comfortably nestled in a corporate park that specializes in a highly profitable product. Ted (Keaton) is a former Northwestern University literature professor who has since found his calling in sales. When fresh-faced Ohio native Jamie (Fraser) arrives at Bindview eager to acclimate to life in the big city, cynical Ted greets the cub salesman with a palpable sense of scorn. Though Jamie is currently engaged to be married to the pretty Belisa (Amber Valletta), the bride-to-be is beginning to view her prospective spouse as something of a loser, and soon sets her sights on his reluctant mentor Ted.