Craig (Craig Shoemaker) is a comic who is fond of saying "my act is my life," and in this film we watch him as he jumps back and forth between performing stand-up at a comedy club, discussing his multiple personalities (and even more numerous anxieties) with his analyst (George Wendt), and indulging in his rich fantasy life, in which he gets to date Farrah Fawcett. Both onstage and off, Craig assumes a dizzying variety of personas, from a dead-on impersonation of Barney Fife from The Andy Griffith Show and a mental patient whose medication has run out to The Lovemaster, a super-cool genius of seduction. However, real-life occasionally intrudes, in which Craig has to deal with his wife Karen (Harley Jane Kozak) and his good friend Deb (Courtney Thorne-Smith). The Lovemaster's concert sequences were filmed at The Improv, a comedy venue in Tempe, Arizona; most of the rest of the picture was shot in Los Angeles, California.