A newly single loser looks for love in all the wrong places -- namely the newpaper -- in this bittersweet comedy. Bill (Bill Schoppert) is a middle-aged man who is uncomfortably thrown back into the deep end of dating when his wife decides to leave him. Balding and insecure, Bill isn't sure how to meet women, so he begins answering personal ads in a local newspaper. However, after several uncomfortable evenings with women who don't live up to their own advertising, Bill begins to lose his confidence in advertising as a way of meeting new people. Matters aren't helped at all when Bill falls for Adrienne (Karen Landry), an actress who is sweet and attractive -- and already has a husband. Shot on location in Minneapolis, The Personals marked the feature film debut of writer and director Peter Markle.