A First Look At Pixar’s ‘Brave’ Poster

As a Pixar fan, I’ve been waiting in anticipation for their next project, the fairy tale-esque Brave. Previously titled The Bear and the Bow, Brave tells the story of unruly young princess Merida, who defies societal norms and brings turmoil to her kingdom.

Brave marks something of a new direction for Pixar- it is their first film based on a fairy tale, and their first to feature a female protagonist (and it’s about time!) In the first released poster, director Mark Andrews told EW that he tried to suggest visually that Brave wasn’t a typical Pixar film. “What we want to get across [with the teaser] is that this story has some darker elements. Not to frighten off our Pixar fans — we’ll still have all the comedy and the great characters. But we get a little bit more intense here.”

The poster also provides a clue to the setting of the film, inspired by an actual location in the Scottish highlands. “Those stones are actually a pretty important set in the film,” said producer Katherine Sarafian. “We can’t say what happens there, but…it was a very powerful setting for the kind of things we want to have happen in the story.”

Brave is set to be released June 22, 2012.


Source: Entertainment Weekly