Disney and Marvel’s The Avengers continued its global domination at the box office and posted the first $100 million plus second weekend in box office history earning a whopping $103.2 million (the previous biggest second weekends are Avatar ($75.6M) and The Dark Knight ($75.2M). Averaging about $15 million per-day mid-week in North America and close to $30 million per day internationally the film has redefined the very definition of blockbuster. A 50% second weekend drop gave the film $103.2 million this weekend and raised its 10 day domestic total to an unthinkably enormous $373.2 million! $1 billion at the worldwide box office is a mark it will hit today (Sunday) after just 19 days in worldwide release!
Hong Kong $11.6M
Exit Data: Cinema Score: A+; Rotten Tomatoes: 93%
Below, please find the combined IMAX box office gross of AVENGERS and DARK SHADOWS for this weekend, May 11, 2012. These figures represent the combined box office of both films, which shared the schedules of virtually all digital IMAX screens (Dark Shadows played on a small number of film IMAX locations). Here is the blended box office for the two films for the weekend:
Domestic: $6.16M, per screen $20,600
International: $4.16M, per screen $23,200
Global: $10.32M, per screen $21,550
The second high-profile release of the summer is Warner Bros.’ Dark Shadows starring Johnny Depp and directed by long-time collaborator Tim Burton. The film is an updated riff on the cult-favorite gothic TV soap opera that ran from 1966 to 1971. Also starring Michelle Pfeiffer, this comedic fantasy departs considerably from the somber tone of the original series and unearthed over $28 million in its debut. The film had a 12% uptick on Saturday indicating solid word-of-mouth.
Sony’s comedy Think Like a Man took third place with $6.3 million. The $12 million budget for this adaptation of Steve Harvey’s book of the same name looks like a great investment with its fourth weekend total pushing it to $81.9 million.
Lionsgate’s smash hit The Hunger Games took fourth place with $4.4 million bringing its North American cumulative to an impressive $386.9. Warner Bros.’ romantic drama The Lucky One rounds out the top five with just over $4 million and a total to date of $53,736,000.
Another great weekend at the nation’s theaters brings our year-to-date advantage over last year to 17.58% on revenue and over 20% on attendance. This weekend look for Universal’s Battleship, Paramount’s The Dictator and Lionsgate’s What to Expect When You’re Expecting all opening in wide release.
Weekend Box Office (Estimates)
Avengers biggest second weekend ever with $103.2M – Crosses $1B WW Today!
Movie Weekend Gross Total to Date
1. The Avengers (PG13) $103.2M $373.2M
2. Dark Shadows (PG13) $28.8M $28.8M
3. Think Like a Man (PG13) $6.3M $81.9M
4.The Hunger Games (PG13) $4.4M $386.9M
5. The Lucky One (PG13) $4.055M $53.7M