B.O. Analysis June 14: It’s a Happy ‘Hangover’ Again

[IMG: LWarner Bros.’ The Hangover imbibes another $33.4 million in alcohol-crazed excess as audiences just can’t get enough of this R-rated comedy romp. With huge mid-week daily figures in the $6 million range, it is no wonder that the film crossed the $100 million mark in just 10 days of release. Not only that, but a second weekend drop of 26 percent is almost unfathomably low and reflects the great word-of-mouth and repeat business that the film is inspiring. This is literally the first “sleeper” hit of the summer and with a budget in the $35 million range, one of the most profitable films of the summer.

In second place is the audience favorite Up which continues the Disney/Pixar tradition of killing it at the box office and engendering praise from critics and love from the audience. With $30.5 million in its third weekend and a mere 31 percent drop, the film is closing in on the $200 million mark in domestic helium-charged dollars. How amazing is this idea: “Ed Asner, Box-office Star?” Enough said.

Debuting with $25 million is Sony’s excellent remake of the 1974 classic The Taking of Pelham 123, starring Denzel Washington and John Travolta. This is the most successful opening for a Denzel Washington/Tony Scott collaboration besting Crimson Tide ($18.6M) Man on Fire ($22.7M) and Déjà Vu ($20.5M). Obviously a great pairing, the two have created some indelible images and characters together over the years.

At number four is Ben Stiller in Fox’s Night at the Museum: Battle of the Smithsonian with $9.6 million in its fourth weekend of release and a cumulative gross approaching $145 million. A 34 percent drop shows the impressive staying power of this PG-rated family-friendly juggernaut.

Rounding out this week’s top five is Universal’s Land of the Lost which grabbed $9.1 million in its second weekend against a 51 percent drop and a domestic total of $35 million for the Will Ferrell PG-13 rated comedy.

A good weekend for The Hangover, but another down weekend for the industry as this becomes the third consecutive frame with revenues down from the same period a year ago. Nonetheless, we are enjoying an 11 percent revenue advantage over last year when the box office was down about a quarter percent vs. 2007. So it’s really the best of times and the worst of times at the nation’s theaters as we continue the summer movie season of 2009.


1. The Hangover (Warner Bros.) – $33.4M; 3355 theaters; $9,960 PTA; -26%; $105.3M cume

2. Up (Disney) – $30.5M; 3886 theaters; $7,853 PTA; -31%; $187.1M cume

3. NEW! The Taking of Pelham 123 (Sony) – $25M; 3074 theaters; $8,133 PTA

4. Night at the Museum: Battle of the Smithsonian (Fox) – $9.6M; 3365 theaters; $2,853 PTA; -34%; $143.4M cume

5. Land of the Lost (Universal) – $9.1M; 3534 theaters; $2,590 PTA; -51%; $34.9M cume

6. NEW! Imagine That (Paramount) – $5.7M; 3008 theaters; $1,895 PTA

7. Star Trek (Paramount) – $5.6M; 2638 theaters; $2,123 PTA; -33%; $232M cume

8. Terminator Salvation (Warner Bros.) – $4.6M; 2650 theaters; $1,772 PTA; -43%; $113.8M cume

9. Angels & Demons (Sony/Columbia) – $4.2M; 2436 theaters; $1,724 PTA; -36%; $123.3M cume

10. Drag Me to Hell (Universal) – $3.8M; 2273 theaters; $1,700 PTA; -45%; $35.1M cume


LAST WEEK’S B.O.: Up Overcomes The Hangover …Oh, Wait