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Box Office Analysis, Aug. 29: ‘Virgin’ Scores…Again

The Virgin is getting lucky these days.

The side-splitting yet poignant The 40 Year-Old Virgin took the No. 1 spot for the second week in a row with $16.4 million, while Terry Gilliam‘s The Brothers Grimm, a fantasy starring Matt Damon and Heath Ledger as the 19th century fairy-tale siblings, debuted in second place with $15.1 million.

The Cave, an subterranean monster movie featuring Morris Chestnut, Piper Perabo and Cole Hauser, opened weakly at No. 6 with $6.2 million, while the weekend’s other new wide release–the romance Undiscovered, featuring Ashlee Simpson and Pell James as gal pals who fabricate media buzz to help a friend’s music career–flopped with just $690,000, finishing far out of the top 10.

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Hollywood is having its worst year since the late 1990s, with summer attendance expected to come in 12 percent behind last year, according to box-office tracker Exhibitor Relations. The Top 12 films grossed an estimated $82.7 million, down 2.50 percent from last year’s draw of $84.8 million and down 16.25 percent from last weekend’s $98.8 million.

The Top Three films at the box office this time last year were: Miramax’s PG-13 Hero, which opened in the No. 1 spot with $18 million in 2,031 theaters, averaging $8,865 per theater; Sony Pictures’ PG-13 Anacondas: The Hunt for the Blood Orchid, which opened in second with $12.8 million in 2,905 theaters, averaging $4,410 per theater; and Paramount Pictures’ PG-13 rated Without a Paddle, which dropped to third place in its second week with $8.5 million in 2,730 theaters, averaging $3,144 per theater. (Click here to read last year’s box office report)

(This week’s box office Top 10 below…)

BOX OFFICE TOP 10, ESTIMATES

(Source: Exhibitor Relations, Inc.)

No. 1: The 40 Year-Old Virgin (Universal, R)

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Gross: $16.4 million (-23%)

Weeks opened: 2

Theaters: 2,868

Per-theater average: $5,718

Cume to date: $48.7 million

No. 2: The Brothers Grimm (Miramax, PG-13)

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Gross: $15 million

Weeks opened: NEW!

Theaters: 3,087

Per-theater average: $4,889

No. 3: Red-Eye (DreamWorks, PG-13)

Gross: $10.4 million (-36%)

Weeks opened: 2

Theaters: 3,091 (+12)

Per-theater average: $3,365

Cume to date: $32.7 million

No. 4: Four Brothers (Paramount, R)

Gross: $7.8 million (-37%)

Weeks opened: 3

Theaters: 2,649 (unchanged)

Per-theater average: $2,954

Cume to date: $55.3 million

No. 5: The Wedding Crashers (New Line, R)

Gross: $6.25 million (-22%)

Weeks opened: 7

Theaters: 2,737 (-183)

Per-theater average: $2,284

Cume to date: $187.7 million

No. 6: The Cave (Sony Pictures, PG-13)

Gross: $6.2 million

Weeks opened: NEW!

Theaters: 2,195

Per-theater average: $2,825

No. 7: March of the Penguins (Warner Independent, G)

Gross: $4.5 million (-30%)

Weeks opened: 14

Theaters: 2,394 (+292)

Per-theater average: $1,909

Cume to date: $55.7 million

No. 8: The Skeleton Key (Universal Pictures, PG-13)

Gross: $4.4 million (-43%)

Weeks opened: 3

Theaters: 2,784 (+10)

Per-theater average: $1,580

Cume to date: $37.9 million

No. 9: Valiant (Buena Vista, G)

Gross: $3.3 million (-43%)

Weeks opened: 2

Theaters: 2,016

Per-theater average: $1,663

No. 10: The Dukes of Hazzard (Warner Bros., PG-13)

Gross: $3 million (-49%)

Weeks opened: 4

Theaters: 2,891 (-513)

Per-theater average: $1,053

Cume to date: $74.3 million

OTHER OPENINGS

Undiscovered (Lions Gate, PG-13)

Gross: $690,000

Weeks opened: NEW!

Theaters: 1,304

Per-theater average: $529

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