Box office figures were Served this Super Bowl weekend.
The youthful hip-hop dance film You Got Served, starring the defunct boy band B2K, took the top spot with $16 million*, knocking last week’s champ, the Ashton Kutcher thriller The Butterfly Effect, down to the third spot with $9.9 million.
“[You Got Served] is one of those movies that flies beneath the radar, then suddenly, it’s at No. 1,” Paul Dergarabedian, president of box-office tracker Exhibitor Relations, told The Associated Press. “It just shows when you go after that teen audience, it’s an audience that definitely has power.”
Second place belonged to the raucous romantic comedy Along Came Polly, which took in a decent $10 million, while the regal The Lord of the Rings: The Return of the King came in fourth with $5.2 million.
Rounding out the top five was another newcomer, the SAT heist flick The Perfect Score with $5 million, while the other heist flick opening this week, The Big Bounce, failed to make it to the top 10, scraping by with a measly $3.3 million.
With the Academy Award nominations announced on Tues. Jan. 27, the box office also saw a few familiar faces return in re-release, including Best Picture nominees Master and Commander: The Far Side of the World, which earned $2.3 million in 1,118 theaters, and Lost in Translation, which grossed $2.1 million in 632 theaters. Both joined Mystic River, which expanded last week. The indie drama Monster, which stars Best Actress nominee Charlize Theron, also saw a 49 percent jump, with a healthy $3 million in 668 theaters.
The overall Super Bowl weekend figures of $75.2 million, were slightly down, 5.93 percent, from the same Super Bowl weekend last year (which came a week earlier), at $79.9 million.
THE TOP TEN
Screen Gems’ PG-13 rated hip-hoppin’ You Got Served opened in the No. 1 slot with an ESTIMATED $16 million, which comes somewhat as a surprise since it only opened in 1,933 theaters. Still, its $8,277 per theater average was the highest of any film playing wide this week.
The former boy band B2K hits the big screen as an urban dance crew competing for a big cash prize.
Universal Pictures’ PG-13 rated romantic comedy Along Came Polly stayed in second place in its third week with an ESTIMATED $10 million (-38%) in 3,052 theaters (+57 theaters; $3,300 per theater). Its cume is approximately $66.7 million.
Last week’s champ, New Line Cinema’s R rated supernatural drama The Butterfly Effect, dropped to third place in its second week with an ESTIMATED $9.9 million (-42%) in 2,605 theaters (unchanged; $3,820 per theater). Its cume is approximately $32.4 million.
New Line Cinema’s PG-13 rated fantasy epic The Lord of the Rings: The Return of the King actually moved up a spot to fourth in its seventh week with an ESTIMATED $5.2 million (-22%) at 2,556 theaters (-302 theaters; $2,338 per theater). Its cume is approximately $345.2 million.
Paramount Pictures’ PG-13 rated dramedy The Perfect Score opened in fifth place, scoring $5 million in 2,208 theaters with a $2,264 per theater average.
A group of high school seniors conspire to steal the answers to the SAT test.
*Box office estimates provided by Exhibitor Relations, Inc.
Sony’s PG-13 rated drama Big Fish dropped two notches to fourth place in its eighth week with an ESTIMATED $4.6 million (-35%) in 2,280 theaters (-158 theaters; $2,018 per theater). Its cume is approximately $55.3 million.
Miramax Films’ R rated Civil War drama Cold Mountain held on to seventh place in its sixth week with an ESTIMATED $4.5 million (-9%) at 2,500 theaters (-302; $1,813 per theater average). Its cume is approximately $78.8 million.
Dropping considerably, DreamWorks’ PG-13 rated romantic comedy Win a Date With Tad Hamilton! came in at No. 8 in its second week with an ESTIMATED $4.5 million (-39%) in 2,808 theaters (+97; $1,603 per theater). Its cume is approximately $13.4 million.
Warner Bros.’ dramatic R rated Mystic River moved up a spot to ninth place since expanding to more theaters last week with an ESTIMATED $4.4 million (+31%) at 1,370 theaters (+43 theaters; $3,215 per theater). Its cume is approximately $64.8 million.
Twentieth Century Fox’s PG rated family comedy Cheaper by the Dozen rounded out the top 10 in its fifth week with an ESTIMATED $4.1 million (-36%) in 2,396 theaters (-416 theaters; $1,711 per theater). Its cume is approximately $127.8 million.
Warner Bros. PG-13 rated Hawaiian heist caper The Big Bounce didn’t have much spring in its step in its opening weekend, taking in an ESTIMATED $3.3 million in 2,304 theaters with a $1,439 per theater average.
This week, the Top 12 films grossed an estimated $75.2 million, down 8.75 percent from last week’s $82.4 million, as well as down 19.65 percent from last year’s $93.6 million.
Last year, Buena Vista’s PG-13 rated The Recruit debuted at the No. 1 spot with $16.3 million at 2,376 theaters with a $6,861 per theater average; New Line Cinema’s R rated horror sequel Final Destination 2 opened in second with $16 million in 2,834 theaters with a $5,652 per theater average; and DreamWorks’ PG-13 rated actioner Biker Boyz premiered in third with $10 million in 1,766 theaters with a $5,723 per theater average.