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Box Office Analysis, Jan. 29: ‘Epic Movie’ Sweeps into First Place

It’s all in the spoof. The latest comedy send-up Epic Movie–which pokes fun at anything from The Chronicles of Narnia to Borat–opened in the top spot at the North American box office this weekend with $19 million.

“It seems these teen audiences have just this insatiable appetite for these spoofs,” Paul Dergarabedian, president of box-office tracker Media By Numbers told The Associated Press. “They are economically sensible. It’s just a license to make money for the studio.”

The dark comedy Smokin’ Aces, starring Jeremy Piven and long list of actors, debuted in second place with $14.3 million. And while the everlasting Night at the Museum came in third with another $9.5 million, the new Jennifer Garner dramedy, Catch and Release, opened in fourth with $8 million.

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The Top 12 movies grossed $89.2 million over the weekend, down 10.92 percent from last year’s draw of $100.1 million and up 24.48 percent from last weekend’s total of $71.6 million.

The Top Three films at the box office this time last year were: 20th Century Fox’s Big Momma’s House 2, which opened at No. 1 with $27.7 million in 3,261 theaters, averaging $8,505 per theater; Universal’s Nanny McPhee, which opened in second place with $14.5 million in 1,995 theaters, averaging $7,270 per theater; and Sony’s Underworld: Evolution, which dropped to third place in its second week with $11.4 million in 3,207 theaters, averaging $3,556 per theater (Click here to read last year’s box office report).

BOX OFFICE TOP 10, ESTIMATES

(Source: Exhibitor Relations, Inc.)

No. 1: Epic Movie (20th Cent Fox, PG-13)

• Gross: $19.2 million

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• Weeks opened: NEW!

• Theaters: 2,801

• Per-theater average: $6,855

No. 2: Smokin’ Aces (Universal, R)

• Gross: $14.2 million

• Weeks opened: NEW!

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• Theaters: 2,218

• Per-theater average: $6,430

No. 3: Night at the Museum (20th Century Fox, PG)

• Gross: $9.4 million (-21%)

• Weeks opened: 6

• Theaters: 3,241 (-242)

• Per-theater average: $2,916

• Cume to date: $216.7 million

No. 4: Catch and Release (Sony, PG-13)

• Gross: $8 million

• Weeks opened: NEW!

• Theaters: 1,622

• Per-theater average: $4,932

No. 5: Stomp the Yard (Sony, PG-13)

• Gross: $7.8 million (-37%)

• Weeks opened: 3

• Theaters: 2,115 (+64)

• Per-theater average: $3,688

• Cume to date: $50.6 million

No. 6: Dreamgirls (Paramount, PG-13)

• Gross: $6.6 million (-17%)

• Weeks opened: 7

• Theaters: 2,785 (+571)

• Per-theater average: $2,376

• Cume to date: $86.6 million

No. 7: The Pursuit of Happyness (Sony, PG-13)

• Gross: $5 million (-21%)

• Weeks opened: 7

• Theaters: 2,688 (-378)

• Per-theater average: $1,860

• Cume to date: $152.9 million

No. 8: Pan’s Labyrinth (Picturehouse, R)

• Gross: $4.7 million (+6%)

• Weeks opened: 5

• Theaters: 823 (+214)

• Per-theater average: $5,772

• Cume to date: $16.5 million

No. 9: The Queen (Miramax, PG-13)

• Gross: $4 million (+18%)

• Weeks opened: 18

• Theaters: 1,830 (+244)

• Per-theater average: $2,186

• Cume to date: $41.2 million

No. 10: The Hitcher (Focus Features, R)

• Gross: $3.5 million

• Weeks opened: 2

• Theaters: 2,836 (+1)

• Per-theater average: $1,269

• Cume to date: $13.3million

OTHER OPENINGS

Seraphim Falls (Samuel Goldwyn, R)

• Gross: $153,000

• Weeks opened: NEW!

• Theaters: 52

• Per-theater average: $2,942

Breaking and Entering (Weinstein Co, R)

• Gross: $21,000

• Weeks opened: NEW!

• Theaters: 2

• Per-theater average: $10,500

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