Box Office Analysis: July 14

The second Men in Black finished first for the second time in its second weekend with $25 million and a $133.3 million cume.

Opening at half the theaters that MIBII has, Road to Perdition was second with a first-class $22.1 million.

Reign of Fire opened third with a fiery $16 million. Halloween: Resurrection kicked off fourth with a sharp $12.3 million. Mr. Deeds inherited fifth place, holding well with $11 million.

The weekend’s other wide opening, MGM’s The Crocodile Hunter: Collision Course bit off less than it hoped to chew, finishing sixth with $10 million.

Ticket sales were up nearly 19 percent from last year. Key films — those grossing $500,000 or more — took in $138.5 million versus last year’s $116.8 million.


Columbia’s PG-13 rated blockbuster sequel Men in Black II topped the chart again in its second week with a still impressive ESTIMATED $25.0 million (-52%) at 3,611 theaters (+54 theaters; $6,923 per theater). Its cume after 12 days is approximately $133.3 million.

Directed by Barry Sonnenfeld, it stars Tommy Lee Jones and Will Smith.

“We certainly hope we’re in position to make it to $200 million,” Sony Pictures Entertainment worldwide marketing & distribution president Jeff Blake said Sunday morning. “That would make everyone very happy and (generate) plenty of profits for everybody.”

The film’s second weekend drop of 52 percent was well below predictions some insiders were making late last week that it would fall 60 percent or more. “This shows this (film) is really being taken as it was meant to be, which is (as) a terrifically entertaining summer picture,” Blake said. “It’s basically for everybody and I think that adds up. Any time anybody is this high profile and as wide as we are and adding up as quickly as we are, I guess there’s some question of how long it can last. But, in the meantime, it certainly is adding up pretty quickly.”

With MIBII and Mr. Deeds both performing well, Sony Pictures Entertainment saw its domestic theatrical gross for the year soar past the $1 billion mark this week. “We haven’t added it up yet, but I know we’re probably around $1.03 billion or something like that at this point in time,” Blake noted. “I believe we passed ($1 billion) last Friday.” The studio is hoping and planning to break the record it set in 1997 with its gross for that year of $1.27 billion. It’s presently running about two months ahead of where it was in ’97.

Sony’s next release, Stuart Little 2, arrives Friday (July 19) at 3,000 or more theaters. The first Stuart Little opened to $15 million the weekend of Dec. 17-19, 1999 and went on to gross $140 million in domestic theaters.

DreamWorks and 20th Century Fox’s R rated adult appeal drama Road to Perdition, a Zanuck Company production, opened in second place to critical acclaim, an early Oscar buzz and a heavenly ESTIMATED $22.11 million at 1,797 theaters ($12,305 per theater).

Perdition‘s average per theater was the highest for any film playing in wide release this weekend.

Directed by Sam Mendes, it stars Tom Hanks, Paul Newman and Jude Law.

“It’s outstanding,” DreamWorks distribution head Jim Tharp said Sunday morning. “The nature of this kind of movie is to play strong Sunday and mid-week. With the adult audience, they don’t always turn out the first weekend to see a movie. Many times they wait for the word of mouth and show up in subsequent weeks.

“The idea of going out initially with the 1,797 runs was to allow the movie to play well through the summer and into the fall. And I think this release pattern allows that.”

Recalling DreamWorks’ 1998 summer blockbuster Saving Private Ryan, Tharp noted that it opened to an average of $12,414 per theater with 2,463 runs. Ryan arrived to $30.58 million the weekend of July 24-26, 1998 and wound up grossing $216.1 million in domestic theaters. “On a per theater basis, (this) is about the same and it’s in fewer theaters,” Tharp said.

Asked about talk that Perdition is on the road to the Oscars, Tharp replied, “We’re aware of all of that. It’s not something we’re addressing at this point. We’re trying to maximize the box office of the movie with our marketing and release pattern.”

On the distribution side, DreamWorks plans to go a little wider with the film this week. “We actually had conversations with (exhibitors) last week, many (of whom had) wanted to open the movie,” Tharp said. “So we’ll add a few hundred runs this coming Friday. But, again, we’re still restraining ourselves from really blowing the movie out and taking what we think is an inappropriate number of runs.”

As for those who questioned whether it made sense to release a film targeted to adults in mid-summer, Tharp observed, “Well I think (this strong opening) does counter that. I think a good movie can play any time of the year. This kind of movie that plays really well on Sundays and mid-week is even stronger in the summer than it is any other time of the year. So for the total box office for the movie, we think the summer was a perfect time to release it.”

Looking at the first exit poll information coming in Sunday morning, Tharp said DreamWorks was told, “Audiences for Road to Perdition were evenly divided by gender and evenly split under and over 35. The movie played substantially above average in the excellent, very good and definite recommend categories.”

Buena Vista/Touchstone and Spyglass Entertainment’s Reign of Fire, a Zanuck Company production, arrived in third place to a hot ESTIMATED $16.0 million at 2,629 theaters ($6,095 per theater).

Directed by Rob Bowman, it stars Matthew McConaughey and Christian Bale.

Miramax’s Dimension Films launched its R rated horror sequel Halloween: Resurrection in fourth place to a bloody good ESTIMATED $12.3 million at 1,954 theaters ($6,294 per theater).

Directed by Rick Rosenthal, it stars Jamie Lee Curtis.

Columbia and New Line’s PG-13 rated comedy Mr. Deeds dropped three rungs to fifth place in its third week, showing good legs with an ESTIMATED $11.0 million (-40%) at 3,239 theaters (+8 theaters; $3,396 per theater). Its cume is approximately $94.1 million.

Directed by Steven Brill, it stars Adam Sandler and Winona Ryder.

“We’re particularly pleased that it’s down 40 percent,” Sony’s Jeff Blake said. “This is a movie that will hit $100 million by Friday and seemingly is headed to $120-130 million, which is a wonderful place to be — especially on a picture that cost $55 million.

“Adam continues to show that he has great staying power. There’s nothing like a big summer comedy.”

MGM’s PG rated family adventure The Crocodile Hunter: Collision Course opened sixth to a tame ESTIMATED $10.0 million at 2,525 theaters ($3,960 per theater).

Directed by John Stainton, it stars Steve Irwin and Terri Irwin.

Buena Vista/Disney’s PG rated animated family appeal feature Lilo & Stitch slid four pegs to tie for seventh place in its fourth week with a less lively ESTIMATED $7.6 million (-40%) at 2,940 theaters (-282 theaters; $2,575 per theater). Its cume is approximately $117.9 million.

Written and directed by Chris Sanders, it was produced by Clark Spencer. Its original score is by Alan Silvestri.

20th Century Fox’s PG rated urban appeal basketball comedy Like Mike skidded three hoops to tie for seventh place in its second week with a less funny ESTIMATED $7.6 million (-37%) at 2,436 theaters (+26 theaters; $3,128 per theater). Its cume is approximately $32.6 million.

Directed by John Schultz, it stars Lil’ Bow Wow, Morris Chestnut, Jonathan Lipnicki, Robert Forster, Crispin Glover and Eugene Levy.

“It’s only off 37 percent, which is terrific,” Fox executive vice president, distribution Rick Myerson said Sunday morning. “The way things have been going this summer, everything is off 50-55 percent on the second weekend. This is just sensational and we’re really happy about it. It looks like Like Mike‘s got a little slam dunk here.”

20th Century Fox and DreamWorks’ PG-13 rated sci-fi fantasy thriller Minority Report tumbled five pre-cogs to ninth place in its fourth week with a slower ESTIMATED $7.41 million (-41%) at 2,419 theaters (-310 theaters; $3,063 per theater). Its cume is approximately $110.3 million, heading for $135-140 million in domestic theaters.

Directed by Steven Spielberg, it stars Tom Cruise.

“Off 41 percent is a very good hold because it’s an adult oriented movie and you had Road to Perdition open up (which also is targeted to adults and) did very well,” Fox’s Myerson said.

Rounding out the Top Ten was Universal’s PG-13 sleeper hit The Bourne Identity, off four slots in its fifth week with a still solid ESTIMATED $5.77 million (-37%)) at 2,199 theaters (-313 theaters; $2,625 per theater). Its cume is approximately $99.0 million, heading for $110 million or more in domestic theaters.


This weekend also saw the arrival of Sony Pictures Classics’ R rated romantic comedy My Wife Is an Actress to an encouraging ESTIMATED $46,000 at 7 theaters ($6,594 per theater).

Directed by Yvan Attal, it stars Charlotte Gainsbourg, Yvan Attal and Terence Stamp.

Focus Features’ R rated romantic comedy Never Again opened to a hopeful ESTIMATED $33,000 at 5 theaters ($6,677 per theater).

Written, produced and directed by Eric Schaeffer, it stars Jeffrey Tambor and Jill Clayburgh.


There were no national sneak previews this weekend.


On the expansion front this weekend Gold Circle Films and HBO’s PG rated romantic comedy My Big Fat Greek Wedding added a few more theaters via IFC Films in its 13th week with a still terrific ESTIMATED $2.4 million (-5%) at 501 theaters (+2 theaters; $4,760 per theater). Its cume is approximately $27.3 million.

Directed by Joel Zwick, it stars Nia Vardalos and John Corbett.


Key films — those grossing more than $500,000 — took in approximately $138.54 million, up 18.64 percent from last year when they totaled $116.78 million.

Key films were down about 6.53 percent from the previous weekend of this year when they grossed $148.22 million.

Last year, MGM’s opening week of Legally Blonde was first with $20.38 million at 2,620 theaters ($7,778 per theater); and Paramount’s opening week of The Score was second with $19.02 million at 2,129 theaters ($8,933 per theater). The top two films one year ago grossed $39.4 million. This year, the top two films grossed an ESTIMATED $47.1 million.